Our Method That Guarantees Results

When embarking on any marketing campaign, there is only one performance metric that matters, and that's your Cost Per Acquisition (CPA).

At Fluent, our team of SEM and Social Media Advertising Specialists guarantee results that bring you closer to your CPA over time.

1. Research Market, Customers, and Competitors

We go through a strategy session to understand where you fit in to your market, your core competencies, and your product or service lineup. At this stage, we determine your goals and set expectations for your high performing campaigns.

We also analyze your current customers and research your competitors. Through our unique technology stack, we're able to quickly gain insights into how your competitors are currently generating leads through the same SEM or social ad networks.

2. Build Strategy From The Ground-Up

Whether we take over an existing campaign or create a brand new campaign from scratch, we build a strategy that's aligned with your goals and expectations.

We create a parallel strategy that converts those who have engaged with your brand before, whether it was a purchase of another product or simply a visit to your website, and we also reach out to those who have never heard of you before:

• Target existing customers for upsell and expansion
• Lost or former customers
• Those who have limited engagement with your brand (newsletter opt-in's, contacted, etc.)
• Those that know your brand (visitors)
• The audience that you haven't yet reached.

3. Design and Develop Custom Landing Pages

Landing pages and paid traffic go hand-in-hand. Our team of designers and developers are dedicated to building landing pages and you'll always have A/B testing running to allow room for constant optimization.

For clients that have the scale to make meaningful use of more granular data at higher budgets, we employ our entire team of strategists and developers to bring you self-learning and self-optimizing multivariate experiments and multipage testing tools.

4. Implement Conversion and Cost Per Acquisition (CPA) Tracking

Nothing is more important than tracking. We work with your resources to implement tracking that you can follow in real-time to ensure a positive ROI for your marketing campaigns.

5. Constant Optimization

Once your first campaigns go live, our team will constantly split test and optimize your campaigns for the highest number of conversions at the lowest Cost Per Lead (CPL), all while driving you closer to your Cost Per Acquisition (CPA).

6. Clear Reporting on Goals

Our ultimate goal is to hit your Cost Per Acquisition (CPA) target with the leads we generate for your business. You'll always have insight into how we're generating results for you.

Which Ad Networks Do We Work With?

• Google Adwords
• Facebook Ads
• Bing Ads
• DoubleClick by Google
• LinkedIn
• Twitter Advertising
• AdRoll
• Capterra

SEM Pricing

• Dedicated Account Manager
• Account Review & Goal Setting
• Keyword Research
• Account Structure/Restructure
• Campaign & Ad Group Creation
• Dynamic Phone Number Insertion

• Text Ad Creation & Optimization
• Advanced Bid Management
• Dynamic Key Phrase Insertion
• Geo Targeting
• Call Tracking
• Conversion Tracking

• Multi-Platform Advertising
• Personalized Call Schedule
• Detailed Performance Reporting (weekly, bi-weekly or monthly)
• Landing Page Optimization Recommendations
• Transparency – You Always Have Access to Your Account